Simon ManchippBack to basics: Why care about what a brand looks like, when function is all that matters?In today’s hyper-competitive marketplace, where consumers are bombarded with choices, brands that successfully differentiate themselves…4 min read·Feb 19, 2024----
Simon ManchippYour brand challenge: Become a challenger.In literature, challengers are a recurring motif — reflecting human desires for growth, transformation and overcoming obstacles.7 min read·Jan 30, 2024----
Simon ManchippIt may be Big. But is it clever?Something is amiss in the world of commercial creativity. There’s a lot of the commercial. But only a little creativity. And it seems to be…7 min read·Jan 30, 2023----
Simon ManchippKindness isn’t nice. It’s a drug-fuelled ride to brand success.Really?6 min read·Jan 26, 2023----
Simon ManchippUnreliable hedonistic forecasters — get to the office.Living at work is idiotic, but you might need to get out of your own way to get back to the office…4 min read·Feb 22, 2022----
Simon ManchippCrystal Balls don’t bounce back, they smash.In the race to win the Covid rebound — what will help brands keep rolling?4 min read·Mar 15, 2021----
Simon ManchippWhat Brands Make you Happy?In response to this question set by DesignWeek…2 min read·Mar 11, 2019----
Simon ManchippWhat Brands Make you Happy?In response to this question set by DesignWeek…2 min read·Mar 11, 2019----
Simon ManchippSame.Shaun, “I really love that new tv series.” Laura, “Same”5 min read·Mar 1, 2019--1--1
Simon ManchippWhat’s that smell? It’s madness…Perfume Brands. Their Advertising. Oh. My. God.5 min read·Feb 21, 2018--1--1
