In the race to win the Covid rebound — what will help brands keep rolling? — While graphs, pie charts, and infographics have been surging in popularity… You could be forgiven for thinking we now live in a world of mystics, shaman and wizards. I don’t think I’ve ever seen so many predictions and magical abilities to see into the future published in so many channels.. …

In response to this question set by DesignWeek… Almost every day my colleagues and I are asked to help organisations find their deeper purpose, unravel their values and promote a part of life they can slot into to make the most profitable contribution possible to their audiences lives. That’s ace. That’s competitive commercial reality. There is no doubt that those brands that do find positions to occupy in life, that genuinely benefit people, make significant contributions to how societies behave, And of course, make significant profits in the process. …

In response to this question set by DesignWeek… Almost every day my colleagues and I are asked to help organisations find their deeper purpose, unravel their values and promote a part of life they can slot into to make the most profitable contribution possible to their audiences lives. That’s ace. That’s competitive commercial reality. There is no doubt that those brands that do find positions to occupy in life, that genuinely benefit people, make significant contributions to how societies behave, And of course, make significant profits in the process. …

Shaun, “I really love that new tv series.” Laura, “Same” Mark, “I’ve always wanted to go to Borneo” Karl, “Same” Richard, “I can’t understand why competing brands want to look alike” Cosmo, “Same” It’s a phrase that is increasingly used in conversation in London, and in conversation, the phrase is…

Perfume Brands. Their Advertising. Oh. My. God. Co-Founder Simon Manchipp investigates how the apparent weaknesses of a sector help it stand out from a bland crowd. They are all utterly and fabulously and dreadfully and incredibly awful. So bad. Unforgivable. And yet they endure. Over and over. Every single one an…

You know the brand needs to move on — the old one isn’t working as it should. It needs to be more customer-centric, more agile, more conversational… Or just embrace new challenges. It needs to change… You know you can make it look good. One of your old pals runs a graphic design company. But… how do you make change effective, make it last and make it happen? Make it quick enough to seize the moment, but with enough rigor behind the…

SCALE UP — WITHOUT BLOATING At SomeOne — the №1 branding business in the UK no less! — we’ve helped businesses navigate significant growth for the past decade — I’ve seen the same themes arise every time we meet a management team with scaling on their minds… » How do we keep what got us…

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Talk to any digitally orientated start up and you’ll heard the same phrases time and again…

Commissioning anything unknown is a daunting business, fraught with questions… Getting a bespoke suit made for the first time is probably a little like trying to work with a design company — how do you know it’ll work? …