Shame is an ornament of the young (brand); a disgrace of the old (brand).” — AristotleFor brands that win in 2025, there will be shame in abundance.Oct 2, 2024Oct 2, 2024
Back to basics: Why care about what a brand looks like, when function is all that matters?In today’s hyper-competitive marketplace, where consumers are bombarded with choices, brands that successfully differentiate themselves…Feb 19, 2024Feb 19, 2024
Your brand challenge: Become a challenger.In literature, challengers are a recurring motif — reflecting human desires for growth, transformation and overcoming obstacles.Jan 30, 2024Jan 30, 2024
It may be Big. But is it clever?Something is amiss in the world of commercial creativity. There’s a lot of the commercial. But only a little creativity. And it seems to be…Jan 30, 2023Jan 30, 2023
Unreliable hedonistic forecasters — get to the office.Living at work is idiotic, but you might need to get out of your own way to get back to the office…Feb 22, 2022Feb 22, 2022
Crystal Balls don’t bounce back, they smash.In the race to win the Covid rebound — what will help brands keep rolling?Mar 15, 2021Mar 15, 2021
